Internet* AD/HD Coaches Training Program
Sandy Maynard, Personal Performance Coach
(202) 486-8901

Welcome to my Internet AD/HD Coaches Training program. The format for this course is easy to use and can be done at your own pace. The material is divided into eight sections. A description of each section is given below. For each section there are assignments with assigned and suggested reading, with the following exceptions: Section 5 – no assigned or suggested reading, Section 6 – no assignments, Section 8 – no assigned or suggested reading. All assignments can be returned to me via email, snail mail or faxed. When I have had an opportunity to review the completed assignments (with-in 48 hours of receipt), you can then schedule a phone appointment for up to 30 minutes to discuss the material presented, as well as the results of the completed assignments. To register for the course, simply contact me, Coach Sandy, at sandy @ or call (202) 486-8901. I will answer any additional questions you may have about the course and should you decide to sign up, payment arrangements can be made at that time. Half of the tuition is due prior to the start of the course and the remainder is due before the start of section five. No waiting for scheduled class dates or teleconferences and you can work at a pace that is comfortable for you!

Tuition Cost $1750

* If you do not have access to the Internet and wish to complete the course, course materials can be snail mailed and assignments returned via snail mail or fax.

SECTION I: What is Attention Deficit Disorder?

This section is about attention deficit disorder and the behavioral criteria that are used in the diagnosis of this condition. The assigned reading for this section is "Driven to Distraction" by Edward Hallowell, M.D. and John Ratey, M.D. This book will give you a full understanding of how AD/HD impacts the daily lives of those who have it and what can be done to cope. Additional reading is suggested from the "Diagnostic and Statistical Manual IV" for the purpose of learning more about the most common co-morbid conditions that are often present in AD/HD individuals. The four basic types of Learning Disabilities (LD), sometimes associated with, yet separate from Attention Deficit Disorder are also covered, with additional reading suggested. The purpose of this chapter is to expand your knowledge of AD/HD, LD, co-morbid conditions, the diagnostic procedure and common medications prescribed. It is not intended to make you a diagnostician or an expert in the field. That is best left for the professionals who are trained and experienced to do so (trained physicians and mental health clinicians). As an AD/HD coach it is important that you work closely with physicians, professionals in the behavioral health care field and specialists in the educational systems to make sure the needs of your clients are being met appropriately. It is also important that you understand and respect what coaching is and what it is not, which will be covered in detail in Section Two. It is not your job as a coach to give advice, but it is your job to be knowledgeable about the challenges that AD/HD presents, so that you can be supportive in helping your clients set and achieve their goals.

SECTION II: What is Coaching?

This section is about coaching: what it is and what it is not. The assigned reading for this section is "Co-Active Coaching: New Skills for Coaching People Toward Success in Work and Life", by Laura Whitworth. The suggested reading is John Whitmore's book, "Coaching for Performance." In this section you will learn how to clearly differentiate coaching from therapy, tutoring and consulting. Characteristics and qualities that make for good coaching will be discussed. An assignment is given at the end of the section to help you assess what areas you are most strong in and what area you will most need to improve upon to be the best coach you can be. Two coaching models will be presented and coaching cases given that illustrate each.


This section is about rapport; how to establish it and how to maintain it. The assigned reading for this section is Jerry Richardson's Book, "The Magic of Rapport" and the suggested reading is Alfred A. Benjamin's Book, "The Helping Interview". In this section you will learn the fine art of engaging the client and building trust. Through matching and mirroring techniques, you will learn how to establish rapport easily and how to use these skills in pacing and leading. You will be instructed how to effectively sharpen your listening and attending skills to assure that rapport is maintained. The use of appropriate questioning techniques will be explained to guarantee that your client is clearly understood and affirmed.

SECTION IV: Coaching Guidelines and Ethics

This section is about coaching guidelines and ethics. The guidelines listed below I refer to as my 'Coaching Secrets'. They have been my formula for success. When followed, they will enable you to interact with your client in the most effective and appropriate way possible. To me, these guidelines embody the spirit of coaching. They form a foundation for what you will be doing, and will enhance what you have to offer others. The coaching ethics detailed in this section are the result of an exhaustive study of nine other professions. Basically, it is a comprehensive list of do's and don'ts. These are the behaviors that must be adhered to if you are to have an ethical practice. They ensure that the welfare of your client comes first.

SECTION V: Goal Setting

This section is about helping your client get from point "A" to point "B". In this section you will learn the fine art of helping your client set goals. You will be instructed how to prepare your client for the first session, as well as how to begin the first session. You will also learn how to determine "where they are at" (i.e. point "A") and what to do to facilitate clearly defining "where they want to go" (point "B"). Questions to help you do this will be given. A five step model for the process of goal clarification will be presented and sample goals will be given. Addressing the importance of respecting the client's agenda in this process will be discussed. Two client cases will be presented and analyzed to demonstrate the disparity of self-awareness among individual clients.

SECTION VI: Time Management and Organization

This section is about helping your client improve their time management and organizational skills, two of the most common reasons AD/HD clients will come to you for coaching. The assigned reading for this section is Julie Morgenstern's "Time Management from the Inside Out" or "Organizing from the Inside Out". Suggested reading is "Stephanie Winston's Best Organizing Tips: Quick, Simple Ways to Get Organized and Get on With Your Life" and "Conquering Chronic Disorganization" by Judith Kolberg. This section addresses the five major hurdles to successful time management: inability to accurately estimate time, procrastination, perfectionism, poor delegation skills and just plain saying no. In this section you will learn a three-step coaching model specifically for time management. You will also learn a three-step coaching model for organization and clutter control. Tips and resources will be given to assist both you and your client in choosing strategies that might work for them. It is not your job as a coach to present your client with a time management system or an organizational tool to use. As their coach, your job is to help them investigate and choose a system or tool that is right for them and this chapter will inform you how to do that. Once the system or tool is chosen, your support will be vital in developing the habits and behaviors they need to use it consistently and successfully.

SECTION VII: Motivation

This section is about motivation and how to sustain it. Positive and negative, plus internal and external motivation will be discussed. The assigned reading for this section is Peter McWilliams, "Do IT", a book that promotes self-actualization and fosters motivation with several exercises for the reader to do. This section also contains two exercises that you can walk your client through or suggest they do on their own. The first exercise is designed to help clients sustain their motivation toward their goal, a major obstacle with AD/HD clients who get bored easily and loose interest quickly. The second exercise is designed to aid clients in changing beliefs that undermine motivation and limit progress toward their goals. The following strategies are discussed as ways to assist your client in enhancing and sustaining their motivation: daily meditations, visualization, metaphors, quotes, affirmations, internal dialog, and inspirational stories.

SECTION VIII: Last, But Not Least

This section gives the nuts and bolts of starting your own coaching business. Some of you will be employed as staff coaches by schools, organizations, clinics, businesses, and institutions, but many of you will want to be self-employed and this is the chapter that will give you the information you need to know about getting started. The list of pre-venture considerations are the most important, as these will define your business. Any one who is self-employed can tell you how valuable the Small Business Organizations are for those starting their own business. I encourage you to check out the resources that I have provided below and take advantage of what they have to offer. This section will also cover the four major components of marketing, as well as 11 specific aspects of promoting your business and providing a high quality service. Copyrights, trademarks and servicemarks will also be discussed for those of you who will need to look into it further. Considerations for setting up an office will be discussed and examples of client paperwork and forms will be given. Last, but not least, additional resources will be listed. I encourage you to utilize these resources as you begin your new career and of course would like to let you know that I am here at Catalytic Coaching to consult with as you begin your AD/HD Coaching Career.